Rob Jones has never taken the easy route in life. So it’s no surprise that the US Paralympian and combat-wounded retired Marine chose Bar Harbor, Maine, as the starting point for an epic cross-country cycling trek. More than 5,000 miles and six months later, he arrived to a Hero’s Welcome at Camp Pendleton in San Diego.

What made Rob’s journey so unique was that he pedaled his bicycle across the nation with prosthetic legs. During his 2010 deployment to Afghanistan, the Marine combat engineer was hit by an improvised explosive device (IED), resulting in double above-knee amputations of both his legs. No double-amputee had ever attempted to ride a bike so far.

Rob Jones has never taken the easy route in life. So it’s no surprise that the US Paralympian and combat-wounded retired Marine chose Bar Harbor, Maine, as the starting point for an epic cross-country cycling trek. More than 5,000 miles and six months later, he arrived to a Hero’s Welcome at Camp Pendleton in San Diego.

What made Rob’s journey so unique was that he pedaled his bicycle across the nation with prosthetic legs. During his 2010 deployment to Afghanistan, the Marine combat engineer was hit by an improvised explosive device (IED), resulting in double above-knee amputations of both his legs. No double-amputee had ever attempted to ride a bike so far.

From October 2013 to April 2014, on a nearly daily basis, Champion reached out to the local media to chronicle his amazing journey. The adventure garnered so much local coverage, we were unable to capture all of the hits. As he neared the end of his journey, the national media began paying attention. The TODAY Show covered his story not just once, but twice. We even secured an invitation from American Idol to have Rob visit the show and receive a bit of airtime on the live broadcast, but he chose not to make the trip from San Diego to Los Angeles.

On-site in San Diego for the “Hero’s Welcome” ceremony, Champion principal Ladd Biro secured coverage from every local TV affiliate, as well as a front page story in the San Diego Union-Tribune. In total, more than $1 million in earned media coverage was generated for Rob and Champion’s other Client, the Coalition to Salute America’s Heroes – one of the three charities for which Rob was raising funds.

Champion is a beacon of light amongst a sea of noise.  Stop shouting (you’ll lose your voice) and allow Ladd, Eric and their team to help amplify your message…crescendo!  Don’t hesitate…you won’t regret it. You have my word.

James Park, CEO, Garbanzo Mediterranean Fresh